Self-promotion can be one of the hardest ways to get your name out there. Yes, great reviews and recommendations are always helpful, but the people hiring you want to see you! Letting people know about future gigs, networking, blogging, press releases and spicing up your social media are easy and beneficial ways to get you noticed. Here are a few tips to make self-promotion fun!
1. Announce your upcoming gig in an e-blast. Even if your email lists contain primarily past clients, sending out announcements about future gigs can help keep you stay top of mind with your audience. Save time and money in your sales process by simply educating your audience on what you are doing and how they can get involved. But gaining attendance for your gig is not the only positive benefit of e-blast announcements. Recipients need not attend in order for that reminder to help trigger them to rehire or refer you in the future.
2. Network like it’s your job. Yes, nothing will ever replace that shaking hands and kissing babies networking magic. Your audience craves authenticity and wants to work with businesses they like and trust. Put a face to that event invite by be present, being an active listener, and building those relationships. Now when you let them know about your gig, they will be more receptive and ready to help!
3. Do blog or video blog trades with individuals who share your mission. You can not do it alone. Establish colleagues you trust and start sharing each others promotional content. The key is to decide what audience needs your promotional message, and then go through your list of partners to find the right synergy for co-marketing.
4. Leverage your social media networks. If you are sitting there saying, “My audience is not on social media…” then stop, do not pass go, do not collect $200. That is simply not true. There is NO demographic left that does not utilize at least 1 social media platform. Yes even Seniors! Just saying. But just like all things in life, you get what you put in. Create consistent engaging posts to help educate your audience about who you are and what you need them to do. If you are in a hurry, utilize Facebook’s built in scheduling tools.
5. Write and distribute a press release about your gig. You would be surprised how well
received your message or event may be to your local media community. Most clients do not get traditional public relations support simply because they forget to ask. It does not take a degree in communications to get run in the Tribune, sometimes all it takes is the right contact and a quick description of what you are up to.